With businesses and brands now being told to focus more on getting their content to as many eyeballs as possible on Facebook, the question a lot of people, especially community managers are asking themselves: does engagement still matter? Well in short, yes, but why?
Well according to a recent report by SocialBakers, engagements with brand pages and content are actually up. Why does this matter?…
With recent changes in Facebook’s algorithm, making organic reach all but impossible for brands, people are already picking out their favorite casket for Facebook. Before we pull the plug on the dominant social network, let’s look at the facts a bit more closely.
First and foremost, Facebook is a business. Yep, their goal is to make a profit to continue to pay their employees, and allowing people…
With the plethora of platforms out there for you to be on, some people often become overwhelmed with the social landscape and opt not to participate at all. I’m here to quell some of you fears and let you know that while there are lots of platforms to post your content, you don’t need to be on all of them, but you should be somewhat familiar with all of them.
Let’s run down some of the top…
There are few things more daunting than planning our your social content, especially if you don’t work as part of a large team where everyone has defined responsibilities. But while being the sole strategist, community manager, marketer, jack of all trades, is at times overwhelming, taking the time to plan out your content can actually save you time in the long run.
Here a few simple steps to…
How Healthy Is Your Community?
When you think of social media, one thing you’re probably not thinking about one of the most…
Refocusing my blog to help out non-profits. Got a question? Let’s see if I can help.
Hey all, sorry for the accidental leave of absence. I started and ended another blog project, and I didn’t want to abandon this blog, so now I’m back. I am going to shift the perspective of this blog. It is still going to be about actionable steps you…
What Does a Successful Social Campaign Look Like (infographic)
A lot of people wonder what success looks like when running a social media campaign. Well, your…
How Moms Use Social Media (Infographic)
In honor of Mother’s Day, the lovely gang at CTP Boston put together this infographic about how…
Just finished HootSuite’s certification program!
For those of you who don’t know about HootSuite’s Certification program, here’s a bit more information about it. The program is broken into three parts HootSuite 100 (the basics), 200 (getting more out of HootSuite), and 300 (Advanced Tactics). Each part is a compilation of videos lasting which provide step by step instructions on how to get the most out of the social CRM. Each section is then followed by a 20 question quiz.
The videos and support from HootSuite via their HootSuite_U make this an invaluable tool for all social media managers.
For more information on the program and to get yourself signed up, visit, HootSuite University.
Facebook is an enigma, or is it? From personal experience I can tell you that it’s hard to get a network who is not as engaged on social media, to get engaged. Working with teachers and administrators in public schools means that there are some internet restrictions that you have to deal with, and because of those restrictions you can be somewhat limited in the amount of people who will interact with your content. This can be frustrating, but can also be liberating.
When you’re forced to deal with a limited audience, you have to be creative about reaching the one that you have. At my organization, we’ve had to look seriously at our numbers and statistics on Facebook to see how to best engage our available audience and adjust the content we’re putting out there.
Here’s some tips to help you figure out the type of content you should be posting.
1. Look at peer organizations and see what type of content they’re posting on their pages.
"But isn’t this cheating?" you may be asking yourself? No, it’s not. You need to see what your demographic is responding to and see if there is a way to get your audience to respond similarly.
2. Experiment with different content.
Post lots of different content and see what gets a response. Are you posting pictures that people like? Post more pictures. Do people like articles that you post which are relevant to your organization? Post more articles. The only way to see which articles hit is to experiment
3. Ask your audience what they’s like to see more of.
This is a simple tactic, poll your most active users and see what type of content they would like to see more of. Is it pictures? News stories? Resources? Once you know you can post that type of content to increase engagement.
4. Post region specific content.
The way my organization is set up, we break up our network by regions. If you post specific stories and pictures celebrating each region, you may see an uptick in interactions by people in the specific region you’re posting content about.
5. Always ask open ended questions or ask specifically for people to share and/or post feedback.
If you post statements on your page, no one is going to be able to interact with it. You need to post open ended questions so people can post answers. You can also implicitly ask people for to share the content with their networks or say “let us know what you think” so that people are more apt to respond.
Overall you need to experiment with different content to see which of your content resonates with your audience. If you’re dealing with a non-responsive audience, just be sure to keep at. The worst thing you can do is give up.