First off, I would like to welcome you all to my blog, and I’ll start by telling you a little bit about my background and experience in social media.
After graduating from Oregon State University in 2005, I toiled around in Oregon before moving to New York City in August of 2006, since then I have staked my claim in the world of nonprofits. First in a fundraising role, and now in communications role. I noticed that in my first position at a prominent cancer organization, that the organization had no social media presence. For a disease like cancer, which affects so many people every year, I was confused as to why my organization had not set up a forum where people to connect and talk to each other about their experiences. So I had an idea, seeing the power that having a stronger online presence had increased our donations in my department, the Communications Manager, and I worked together to put a social media plan into action.
At first it was just a few fans, and followers, then as we started to promote it more, we both noticed that the Facebook page was gathering fans at a staggering amount. The page allowed people to connect with each other on a very personal level, sharing stories of hope and survival. The page is now thriving with the nearly 20,000 fans, and all from a simple idea.
Now, I work in the communications department of a non-profit which focuses on preparing low income students for college and careers. We have our work cut out for us in terms of growing our social presence since our network is not as engaged as those at my previous job, but there is still a path to success.
I have also worked as a freelance Public Relations consultant helping actors and comedians promote their work to audiences in both Los Angeles and New York City through traditional means such as press releases as well as through social channels like Facebook and Twitter. I hope that I will be able to share what I have learned in growing social networks for nonprofits and arts professionals and turn that into success for your non-profit’s or brand’s fan page.