engage and grow your twitter following… http://wp.me/s2KguK-190 Reblogged from bowden2bowden blog: Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and… View Post
who’s on social? http://wp.me/s2KguK-179 Reblogged from bowden2bowden blog: The face of social media has changed drastically since Friendster in 2002 and the social giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially.… View Post
THE DKNY SOCIAL MEDIA TEAM RIGHT NOW:
twizzlerp: Can you spell lawsuit? whatshouldwecallsocialmedia: In today’s SM drama, Humans of New York posted this update an hour ago: This is the picture of the window display: And it already has 15,000 shares. Which means the DKNY social media team is probably like this: And this: You can check out the comments on DKNY’s facebook page here. (h/t @PhilMcHugh) I hope they...
WHEN BURGER KING GOT HACKED:
whatshouldwecallsocialmedia: So this happened to Burger King’s twitter account today: And at first I was like: But then I did this: I’m sorry, community manager. I really am. Because I know that social team right now is all: And I bet those people that took the day off are like: Lesson of the day: community managers do not get days off. Sigh. Now go change your...
Klout and You
How I learned to stop chasing my @Klout score, and start focusing on content. I can admit that I used to chase my Klout score like it was the holy grail of social media influence. It wasn’t until much later did I realize that chasing your Klout score was akin to a dog chasing it’s tail, while mildly entertaining for a brief amount… View Post
That’s Not YOUR Content Strategy, It’s Someone Else’s Reblogged from BundlePost: Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers… View Post
social media automation: the pros and cons Reblogged from bowden2bowden blog: Let’s face it, even the most accomplished multitasker isn’t going to be able to keep up with all the platforms aching for fresh content. A realistic solution is social media automation. This time-saving technique allows… View Post
Social Media is About Connecting
Great video from some of the preeminent thought leaders in social: Great video about the importance of social media in business featuring some of my favorite business leaders. It’s not just about marketing, it’s about connecting. [youtube=http://www.youtube.com/watch?v=SjX3160MEPQ&w=590&h=362] View Post
Hello all! I hope you had a wonderful 2012! I’m currently working on editorial calendar for this blog and will be posting more frequently! Thank you for all of your support! I’ll be taking ideas and questions as well during this period so feel free to… View Post shared via WordPress.com
Quick Tips to Clean Up Your Twitter Profile
Some quick tips for helping you make the most of your Twitter profile. Have you ever clicked on someone’s Twitter profile to find out more about them only to be greeted with a fuzzy picture and a vague bio with no outside links? While I understand that while some people don’t want to be found on Twitter, those of you who do,… View Post shared via WordPress.com
Thoughts on Facebook Ads
New blog: Thoughts on Facebook Ads Social media are all about experimentation, there is no direct way to success, so in the spirit of experimenting and testing, I recently partook a journey with Facebook Ads. Having very little experience with Facebook’s ad platform, I decided the best way… View Post shared via WordPress.com
Whoops, @KitchenAid mistakenly tweets a joke about Obama’s dead Grandmother. In the world of social media, one always has to remember to be very careful what you post on your social networks. It looks like another company, KitchenAid is learning the hard way about the power of social media. Read the full story on Mashable. View Post shared via WordPress.com
Just finished HootSuite’s certification program! For those of you who don’t know about HootSuite’s Certification program, here’s a bit more information about it. The program is broken into three parts HootSuite 100 (the basics), 200 (getting more out of HootSuite), and 300 (Advanced Tactics). Each part is a compilation of videos lasting which provide step by step...
A Tale of Facebook Engagement
Facebook is an enigma, or is it? From personal experience I can tell you that it’s hard to get a network who is not as engaged on social media, to get engaged. Working with teachers and administrators in public schools means that there are some internet restrictions that you have to deal with, and because of those restrictions you can be somewhat limited in the amount of people who will...
Are You Serious? Why You Shouldn't Buy Twitter...
There still seems to be a debate raging on whether or not you should be buying followers for Twitter. The short answer is no. Don’t buy followers on Twitter or fans on Facebook. But, but, isn’t your social media worth based on how many followers you have? No, your social media worth is based on the quality of your followers, not the quantity. Most of the followers that you’re...
Clean Up Your LinkedIn Group!
How many times have you gone on a LinkedIn group only to find all the messages to be spam links and nonsensical discussions? It’s very disheartening to login to what you think is going to be a great group only to find that the social media manager or community manager has let the group fall to shambles. Don’t worry, if it’s your job to clean it up, there are some actions you can...