Learn simple tips and tricks for using social media to build your brand and yourself.

Is Facebook Dead?

Why does everyone keep saying Facebook is dead?

rip-facebookWith recent changes in Facebook’s algorithm, making organic reach all but impossible for brands, people are already picking out their favorite casket for Facebook. Before we pull the plug on the dominant social network, let’s look at the facts a bit more closely.

First and foremost, Facebook is a business. Yep, their goal is to make a profit to continue to pay their employees, and allowing people…

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Where Do I Fit In? What Social Network Should You Be On

Questioning what social network your organization/brand should be on? This may help.

Ready Set Go

With the plethora of platforms out there for you to be on, some people often become overwhelmed with the social landscape and opt not to participate at all. I’m here to quell some of you fears and let you know that while there are lots of platforms to post your content, you don’t need to be on all of them, but you should be somewhat familiar with all of them.

Let’s run down some of the top…

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Let The Work Speak For Itself

Sometimes it’s best to keep quiet and let the work speak for itself.

Mystery
I’ve noticed a trend emerging lately among my friends who work in social media. This trend is whether or not to divulge the brands that you work on to the general public. Part of the magic of representing brands on Twitter is that the brands are personalities in and of themselves so why should we as social media and community managers telegraph to the world that we’re responsible for the witty…

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Where Do I Start?!

Not sure where to get started with your social strategy? Check out my latest blog for some tips

There are few things more daunting than planning our your social content, especially if you don’t work as part of a large team where everyone has defined responsibilities. But while being the sole strategist, community manager, marketer, jack of all trades, is at times overwhelming, taking the time to plan out your content can actually save you time in the long run.

Here a few simple steps to…

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In honor of #CMAD, here’s my long sordid tale of how I became a CM! Enjoy, and Happy #CMAD!View Post

In honor of #CMAD, here’s my long sordid tale of how I became a CM! Enjoy, and Happy #CMAD!

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How Healthy Is Your Community?When you think of social media, one thing you’re probably not thinking about one of the most…View Post

How Healthy Is Your Community?

When you think of social media, one thing you’re probably not thinking about one of the most…

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Reenergized - Back From the Brink

Refocusing my blog to help out non-profits. Got a question? Let’s see if I can help.

Hey all, sorry for the accidental leave of absence. I started and ended another blog project, and I didn’t want to abandon this blog, so now I’m back. I am going to shift the perspective of this blog. It is still going to be about actionable steps you…

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What Does a Successful Social Campaign Look Like (infographic)A lot of people wonder what success looks like when running a social media campaign. Well, your…View Post

What Does a Successful Social Campaign Look Like (infographic)

A lot of people wonder what success looks like when running a social media campaign. Well, your…

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How Moms Use Social Media (Infographic)In honor of Mother’s Day, the lovely gang at CTP Boston put together this infographic about how…View Post

How Moms Use Social Media (Infographic)

In honor of Mother’s Day, the lovely gang at CTP Boston put together this infographic about how…

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What kind of digital marketer are you? Probably at least more than one of them. Via @mashableView Post

What kind of digital marketer are you? Probably at least more than one of them. Via @mashable

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